Pay Per Click (PPC) in digital marketing is a powerful online advertising model where advertisers pay a fee each time their ad is clicked. It’s a way of buying visits to your website rather than earning them organically. PPC in digital marketing is commonly used on platforms like Google Ads, Bing Ads, and social media networks such as Facebook and Instagram. One of the main benefits of PPC is instant visibility—your ads appear at the top of search results, attracting targeted traffic. PPC campaigns are highly measurable and allow businesses to control budget, audience targeting, and ad performance in real time. With proper keyword research, ad copy, and landing page optimization, PPC can drive high ROI. Pay Per Click in digital marketing is especially beneficial for promoting time-sensitive offers, launching new products, and achieving short-term goals. It’s an essential tool in any digital marketing strategy for increasing visibility and conversions.