Branding in marketing is the strategic process of creating a unique identity for a product, service, or company. A strong brand helps businesses stand out in a crowded marketplace by building trust, recognition, and emotional connection with their target audience. Branding involves consistent use of logos, colours, messaging, and values that reflect the brand’s personality. Effective branding in marketing boosts customer loyalty, increases perceived value, and enhances market credibility. In today’s digital world, online branding plays a key role in shaping customer perception through social media, websites, and content marketing. A successful branding strategy ensures that customers remember your business and prefer it over competitors. Whether it’s personal branding or corporate branding, the goal is to communicate what makes your brand different and valuable. Ultimately, branding in marketing is not just about visuals—it’s about delivering a promise and experience that resonates with your audience across every platform and interaction.